Obvious loves helping great companies make the value they offer totally obvious to the world. 

Experience and evidence has shown me that value-based strategies are the fastest way to create and convey differentiated value to customers, and escape from the price sensitivity and comparison games that trap most companies. 

Fusing competitive business strategy, persuasion psychology, and design thinking, I work directly with leaders to create value-based brands that connect with customers and command advantage. 

Working with hundreds of B2B, B2C and nonprofit founders and leaders, I’ve seen firsthand the challenges that businesses face when communicating and positioning their value, and have consistently found ways to help companies and brands overcome their thorniest problems. While many turn to cookie-cutter frameworks and models to solve problems, I take a targeted, needs-based approach that hones in on the core challenge and focus full effort on solving it.

In agency and in-house roles, I’ve specialized in conducting needs-based discovery, primary research, and competitive analysis for markets and brands, and translating those findings and insights into evidence-based strategies that create value for my clients. 

Unlike research firms that deliver overly comprehensive reports that overwhelm and collect digital dust, or agency models that aren't fit-for-purpose and don't go deep enough, I help company leaders find practical ways to bake solid business strategy into their brand experience to create value and develop competitive advantage that’s not easily replicated.

If you’d like to see what that could mean for your company, then let’s talk.