HVAC
When it comes to heating and cooling, the repair and installation of units includes the commercial and consumer markets. Services to repair and install machinery can cover a wide variety of industries and consumer demographics. The industry also includes the maintenance, testing, and other related services.
The Repair and Installation market for HVAC is expected to grow by 3.87% in 2023. The HVAC service market will add an estimated 113.50 Billion dollars worth of value in 2023.
HVAC
How Are Websites Performing?
When companies have an online presence, they may be competing for positioning in search engines. The graph below is displaying companies in one specific industry, HVAC and in one geographic area, Indianapolis. The companies are listed by their Google PageRank. The graph is displaying the page speed of all the websites.
As you can see, faster websites tend to rank higher in the Google search index.
What is the Average Performance of a Website?
Page Speed
When visitors arrive at your website, many times they will first land on the home page. By measuring the speed of all the competitors websites in the HVAC market, we can measure, rank, and calculate that the top ten websites load in:
(seconds)
While the average website speed of top 10 competitors is 2.28 seconds, the industry average all of the competitor websites is 3.25 seconds
Page Size
When it comes to the performance of a website, size matters! By looking at the overall size of a web page, we are able to calculate and rank websites according to how they are performing. For example, competitive websites in the HVAC industry have the following page size:
By measuring the average size of a page, we are able to see that websites in the Indianapolis area, that are ranking for the keyword, "Indianapolis HVAC," have an average size of 8.27 MB. This may provide insight into how large pages perform in the market.
Where Are Companies Located?
GeoLocation vs. Page Size
By using geolocation and mapping data, we are able to visualize the competitive landscape by finding where companies are physically located in a specific area. If a potential customer is located in Indianapolis, how fast are the websites loading for competitors in the HVAC industry?
Feel free to zoom into the data and see how websites are performing from a speed perspective in relation to your target area.
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