Dull, generic content and poor brand stories often get in the way of business progress. I help clients remove those barriers. Together, we get under the hood to know your customers and why they buy from you. And then we develop strategic messages and content that will resonate with your ideal customers.

I'm a writer and marketer with experience supporting and growing organizations and businesses across a range of industries: tech, VC, arts, industrial and others. People and all of their quirks, motivations and interests fascinate me. 

I've led teams to develop personas, brand stories, mission/vision statements and more. I enjoy helping brands develop and mature their stories through all kinds of content, from blogs to website copy. I also freelance write, often about my own life.