About
Design with goosebumps in mind.
Hi, I’m Alex Pesak, a designer, strategist, and the creative spark behind AP The Creative. I help brands break free from the boring, the templated, the “good enough”—and build identities that feel alive. Not just nice to look at, but true to who you are.
Because honestly? Branding shouldn’t feel like a checklist. It should feel like you’re finally being seen.
Strategy meets style (and zero agency fluff)
Working with me isn’t like hiring a big agency. There’s no mysterious black box or bloated process. What you get is a real collaboration—with someone who’s just as invested in your business as you are.
I blend sharp strategic thinking with expressive, personality-driven design. Whether you're launching something brand new or revamping what’s been bugging you for years, I help you tap into your voice, own your look, and build a brand that attracts the right kind of attention.
Here’s what that really means:
- Branding that doesn’t feel fake or forced
- Design that connects instantly—and lingers
- A process that’s as smooth and enjoyable as the results
Location
Address:
Indianapolis, IN
39.8595644, -86.1506991
Additional Information
Who I work with
My clients span from scrappy startups to established teams finally ready to glow up. What they have in common? Passion for their craft and a desire to do things with heart. If that’s you—yes, you’re in the right place.
A little more about me
I grew up in a small Indiana town, but as soon as I could, I found my way to Indianapolis—and never looked back. Indy’s been good to me: a degree in Visual Communication Design, a close-knit circle of creative friends, and a city full of inspiration and support.
My background in marketing agencies taught me how to think beyond the screen—how to translate design into real business impact. Every project I take on is infused with that mix of artistry and intentionality.
And when I’m not designing? You’ll find me treasure-hunting vintage gems at TJ Maxx, reimagining corners of my home with antique finds, or snuggling up with my mini goldendoodle, Boomer. (He’s my unofficial art director.)
Let’s create something that gives people goosebumps
Branding isn’t just a logo or a color palette. It’s the emotional thread that connects you to the people you’re meant to serve. And if you’re ready to build a brand that feels bold, clear, and totally “you”—I’m all in.
Ready to get started? Let’s make magic happen.