About
Who We Are: Crafted
We build digital products people don’t just use — they rely on.
At Crafted, we are not here to make noise. We are here to build smart, beautiful, and reliable digital products that help organizations grow and users breathe a little easier. Whether it’s a mobile app, a cloud-native web app, or a tool that doesn’t quite exist yet, our goal is simple: to make things work better for real people.
From Smart Websites to Seriously Useful Software
Let’s rewind for a second.
Crafted began as two small digital marketing firms, each obsessed with helping clients “just do things better” online. In 2015, we combined forces. A few nerds, a few creatives, a whole lot of caffeine, and we never looked back. Today, we have a crew of over 15 UX thinkers, developers, and digital strategists with over 50 years of combined experience.
We still care about websites. But we care even more about what they unlock (yes, we used the word) for your business. Growth. Efficiency. Loyalty. Sustainability. Sometimes even a good night’s sleep.
Location
Address:
320 Massachusetts Ave, Indianapolis, IN 46204
39.7813028, -86.1623591
Additional Information
What We Actually Do
We create:
- High-performance mobile apps
- Cloud-based web applications
- SaaS products with staying power
But it’s not just about writing code or pushing pixels. It’s about building the right thing, the right way. Something that solves a real problem, runs fast, scales cleanly, and just makes sense to use.
Take Memberway, for example. This member-based organization was juggling six different tools just to manage a calendar and send a group message. That’s ridiculous. So, we built a streamlined SaaS platform that does it all: events, messaging, scheduling, all powered by React Native and shaped by real user feedback. And yes, people love it.
MVPs, Not Maybes
We don’t gamble with your roadmap. We build Minimum Viable Products (MVPs) first — always.
Why? Because it’s the fastest, most sane way to figure out what works, what doesn’t, and where your product’s real value lies. And no, MVP doesn’t mean cutting corners. It means cutting through the fluff.
We beta test, we listen, we iterate, and we launch only when we know we’re onto something great. That’s how we helped @AllInTeamSports go from a solid MVP to a full-blown, revenue-generating platform used by thousands of coaches and players around the world.
Design Thinking Isn’t Just a Buzzword
Yeah, we know. Everyone talks about “design thinking” like it’s magic. But here’s what it actually means to us:
- Desirability – Are we solving a problem people care about?
- Feasibility – Can tech do it well, fast, and securely?
- Viability – Will this make your business better?
We’re not just picking colors or wireframing for fun. We’re interviewing users. Watching behaviors. Learning from psychology and behavior design. Our UX and UI teams work shoulder-to-shoulder — not in silos — to make sure the experience feels intuitive and looks great.
We Think Like Co-Founders
You’re not hiring a vendor. You’re gaining a partner who’s just as invested in outcomes as you are.
We treat your budget like our own. We make hard calls with you, not for you. And we believe that small, creative teams — not bloated agency rosters — get the real work done.
Our clients get thoughtful input, honest opinions, and products that are built to last. Because we’re not here for the quick win. We’re here to build relationships.
Tools, Tech, and a Dash of Grit
React Native? Yep. Cloud-first architecture? Absolutely. Machine learning? Sure — if it actually adds value.
We don’t chase tech trends for show. We pick the right tools for the job and make them work hard. Case in point: Memberway’s smart import tool lets users upload member lists, flags file errors on the fly, and fixes issues mid-import. No headaches, no spreadsheets, no drama.
That’s not just good code. That’s good business.
Join Us — or Build With Us
Whether you’re a CMO staring down a product backlog, a founder with a napkin sketch, or a nonprofit trying to modernize communication — we’d love to hear what’s keeping you up at night.
Because we believe the future belongs to those who build it. Thoughtfully. Strategically. And with a little bit of fun.
Let’s make something people care about. Together.